Alejandra, with her Franco-Mexican roots, brought a tropical freshness to Châtillon by opening a Swim Stars franchise on May 5. Originally from a small town near Mexico’s Pacific coast, she grew up surrounded by beaches and waves, which nurtured her passion for water and swimming.
His professional background is as diverse as his origins. Before joining Swim Stars, Alejandra worked in international congress organization and various projects for international organizations and NGOs. This experience has enabled her to develop exceptional organizational skills and a deep understanding of global issues, qualities she is now applying to her new entrepreneurial adventure.
The transition to Swim Stars was a natural one for Alejandra, as she found the franchise a perfect fit with her values and passion. “The Swim Stars model is clear and simple, and above all, it shares my passion for swimming,” she explains. What particularly appealed to her was the franchise’s mission: to combat children’s drowning and aquaphobia. This mission, imbued with meaning and benevolence, resonated deeply with her personal convictions.
For Alejandra, work-life balance is important. She says that the Swim Stars model allows her to be in control of her own time, giving her the freedom to organize her life so that she can enjoy life and her loved ones to the full. This flexibility is essential for her, enabling her to reconcile her passions, her family and her professional commitments.
When asked what aquatic species she would be, Alejandra answers without hesitation: a blue whale. “Like the blue whale, I love to travel, discover the world and take care of my young.” This analogy perfectly reflects her love of exploration and her protective instinct towards those she loves.
Alejandra concludes with infectious energy, “Can’t wait to start this new adventure!” Her enthusiasm and dedication promise to make her franchise in Châtillon a reference point for swimming and water safety.
We’re delighted to welcome Alejandra to the Swim Stars family. His global vision, wealth of experience and passion for water are invaluable assets for our network. We wish her every success in this new venture, and look forward to seeing the wonderful achievements she will make.
Don’t hesitate to visit Alejandra and her team in Châtillon to discover a unique swimming experience and take part in this essential mission to prevent drowning.
