A landmark inauguration in Vern-sur-Seiche
On March 9, the town of Vern-sur-Seiche, near Rennes, welcomed the long-awaited opening of the new Swim Stars school. The event was a resounding success, supported by an impressive media marathon, with coverage from M6, Ouest France, TV Rennes and Radio RCS. This exceptional media support helped to highlight the importance of the new school and Swim Stars’ mission in the region.
Unprecedented media coverage
The impact of this opening was amplified by the presence of leading local and national media. M6, Ouest France, TV Rennes and Radio RCS covered the event extensively, giving Swim Stars unprecedented visibility. This media coverage triggered a real community momentum and brought the school’s swimming program to the attention of a wide audience.
An enthusiastic response from the community
The response to the event was immediate, with almost 50 bookings for the opening weekend. This interest shows not only the attractiveness of Swim Stars, but also the impact that media exposure has had on family buy-in to the school’s activities. Community members were quick to embrace this new local offering, underlining the importance of Swim Stars in the region.
A lasting impact for Swim Stars in Vern-sur-Seiche
The media attention generated by the opening is not just a one-off success, but a strategic lever for the future of Swim Stars. This initial success heralds strong growth and lasting integration into the local community. Thanks to this enhanced visibility, Swim Stars is consolidating its position as a key player in aquatic education, encouraging families to enroll their children and actively participate in the aquatic activities on offer.
Aquatic education, a national mission
M6’s coverage particularly highlighted Swim Stars’ commitment to water safety and swimming education, underlining its crucial role in preventing drowning. This opening marks a turning point for Swim Stars in Vern-sur-Seiche, but also for the network as a whole, highlighting the importance of swimming as a vital skill to be taught from the earliest age.
